In the beginning, we understood that this company would be a collection of benefits and also a diverse customer base of travelers, entrepreneurs, and shoppers. With all of these ‘elements’ coming together, we realized this would make us an unstoppable force… like an elephant! So, the name “Elamant” was born and we continue to show the world our fragmented pieces in the image of an elephant. We believe that the logo and branding of our company reflects on our traditional core values of respect for each elemental part that makes up our company. Therefore, if we operate alone, we will crumble… but if we work in unity, together, we are unstoppable!